Implementing a legal marketing strategy that works is extremely important, particularly if you are trying to build your law practice. Effective legal marketing helps you find and attract new clients and hence grow your business.
Whether you are a pregnancy discrimination lawyer or a bankruptcy attorney, following are some legal marketing ideologies and concepts that will help you:
Treat Clients Like Family
Attracting a new client can be many times costlier than keeping the existing one. That’s why nurturing your existing clients is very important. In fact, it is essential to any successful legal marketing campaign. Having lots of clients that can provide testimonials as well as refer you to new clients is a great way to ensure that you have a steady stream of new clients coming. You can also reinforce your brand and values by treating your clients like family.
If you are to make any progress in growing your law practice, then becoming a local expert is crucial. For this, you will need to invest in your community so that people see you as a positive local force. Work with an experienced marketing consultant to establish yourself as a local resource as a lawyer in your area. You don’t need to try to find cases relevant to, for example pregnancy discrimination lawyer, outside of your area to build business. Instead, focus on building deep, local connections that highlight your commitment to the people in your area.
Build an Online Presence
Once you have built local trust, it is time to expand your business by building an online presence. Your marketing is far less effective if people cannot find your business. That’s why it is highly recommended that you start connecting with past and potential clients via the internet. Creative a web presence on social media platforms like Twitter, Facebook, etc. and claim your Google Business page and Yelp page. These can go a long way in establishing an online presence as a leader in the legal field.
Resonate with Potential Clients
Once you have begun to engage with your clients online, work with a marketing consultant to start harnessing what others are saying about your law practice to resonate with prospective clients. This might include creating a video that serves as a montage of client testimonials, highlighting a positive quote from a past client review, etc. Whatever your niche e.g. pregnancy discrimination lawyer, estate planning lawyer, intellectual property lawyer, etc., it is very important that you draw on the experiences of your clients to reach new ones.
Target New Clients
After implementing the above-mentioned strategies, you can finally begin targeting new clients. Think about the marketing channels that will work in your favor. A marketing consultant can help you in this regard. You can reach potential clients by a wide variety of demographics in the digital marketing world e.g. income level, age, etc., which helps reinforce the messaging that you are buying via non-digital ways.
Developing and working on a legal marketing strategy can be challenging. Therefore, it is recommended that you hire a professional to help you.