CBD or Cannabidiol is a non-psychoactive chemical that is found in hemp and marijuana. Anecdotally, it has been proven to have various medicinal applications and although CBD oil is viewed skeptically by the federal government, the number of states that are getting on board with it is increasing.
When it comes to CBD oil and other related products, your marketing consultant will tell you that there is a lot of potential if you have the ability to seize it. However, there are some obstacles in the way and you must prepare for them if you want to promote your CBD business and get desired results.
Following tips will help:
Understand the Law
In the eyes of federal government, CBD oil that contains .3% or more THC is illegal. This THC scarcity is generally found in hemp oil extracts. So, if you want to get your CBD business off the ground, then industrial hemp is going to be the key. Your marketing consultant may already have informed you about this. While you can still market CBD products with higher amounts of THC, you must make sure that you are doing so within the boundaries of a state where CBD products are legal.
There are several options available when it comes to advertising CBD products and promoting your CBD business. Cannabis dispensaries can promote their dispensary events, menu items, deals, specials, and updates via text message marketing. Marketing and advertising campaigns can also be done via magazines and newspapers.
In fact, they are most frequently used mediums for plant-touching and ancillary companies to effectively spread their message and increase their sales. It is recommended that you consult with your marketing consultant to learn what advertising options would be more beneficial for your CBD business.
Things to Consider When Marketing CBD Oil
Given the numerous state and federal regulations that your CBD business must comply with, it is recommended that you take extreme care when marketing CBD oil. Your product should mention the fact that it is not FDA approved.
Secondly, you should never label your CBD products for use along with certain medical conditions. Ask your marketing consultant to carefully review applicable state laws to help you determine whether the labeling of your product is in compliance.
The FDA has also made it the responsibility of CBD companies to comply with all FDA regulations as well as the requirements of federal law. So, it is your responsibility to review the law to make sure that your products are in compliance.
If You Sell CBD Oil Online
You should take special precautions if you sell CBD oil online. As an online CBD business, you need to be aware that:
• Such products are still illegal under federal law.
• Even if CBD oil is legal in a certain state, it is still not legal to leave the state with such a product or ship such products from state to state.
• If your CBD oil is extracted from hemp, then it is recommended that you make it very clear to customers that your product does not come from marijuana but from imported hemp.
• In all cases, you should never make claims about the medical benefits of using your CBD products.
CBD market is young and growing very quickly. If you want to take advantage of it to promote your CBD business, then it is highly recommended that you work with your marketing consultant to learn about the obstacles and prepare for them so you can effectively reap the rewards of this booming industry.