Helping you achieve profitable sustainable growth.
We aim to create high ROI buiness marketing models.
How we help our clients?
We are an end-end marketing team which specialises at product and brand creation to the final logistics phase.
At David Welsh Consulting , we make sure every client sees continual improvements with their marketing ROI. This is extremely hard to achieve in today’s marketing landscape. All our clients get free service follow ups. We help you fix real world problems which can change the phase of your business.
Our marketing head, David Welsh, is a three time Red Hat marketing award winner and has made it his mission to help small businesses achieve big business results.
These days, it is mandatory for a business of any type and size to have an online presence. By online presence, we mean website and a business profile, and the services of an SEO consultant. You see, even if you have a website, is not enough to make sure that your business and brand are visible to potential prospects.
Competition is harsh out there, as every company present on the market will also come up with a website. So, as you can imagine there is an impressive number of website released on a daily basis. How can you increase the visibility of your website and make your brand known? This is where the SEO consultant will step in.
With the help of an SEO consultant’s expertise, you can increase the visibility of your website. How can this happen? The SEO consultant will know how to turn the odds in your favor by knowing very well what the search engines are looking for. Yes, search engines have a set of criteria to follow when it comes to deciding which websites deserve to occupy the first positions in search results.
Considering that there are so many websites out there, there must be a way to set them apart when it comes to displaying Internet users the best results for the information they are searching for. Thus, if a website looks to become more visible, it must respect the criteria set by search engines, which includes offering relevant and useful content to users.
Content is still the most powerful tool to get the attention of people and an SEO marketing consultant will show you how to use content in a way that will please search engines as well. What can an SEO consultant offer and how can such an expert improve the content and visibility of your website?
Besides researching and finding the best keywords for you to integrate in your content, which will make your website relevant for search engines, a SEO consultant will also study the performances of your competitors, do content marketing, optimize your site’s pages, perform link building, and use other methods to improve your website’s visibility in the online environment.
In comparison with paid online marketing methods, SEO is something that will generate the so-called “organic” results, which are the natural results obtained by respecting the rules set by search engines.
Is it necessary to use SEO? It’s not just necessary, as it is more something mandatory if you want to get back the investment you made in creating a website for your business. If no one is able to find it and use it, you didn’t just spend money for nothing, but the website will never do its job right, and that is to bring more clients toward your company.
But because SEO is a very complex process, which requires knowledge, experience, and effort, you need the help of someone that knows this domain very well. Thus, an SEO consultant is definitely the person you need to employ if you want to get your hands of an effective SEO method that will pay the desired results.
When it comes to wines, it can feel a bit inexplicable, daunting and impassable but really it doesn’t have to be. So how does a person choose a wine? Usually, it is when someone recommends it, or you just go with your will and buy one. We have for you the best wine apps that are top rated and will help you in understanding, finding, buying and also remembering some great bottles of wines. Mostly these apps are free to download and are usually compatible with the Smartphone user who is looking for a whine on a budget.
- Wine Ring: Now doesn’t this name sound really great? It has various algorithms that can actually predict if you are going to like a wine or not according to your choice. First, this app builds a preference profile based on your requirements when you take pictures of vines that you have tasted through the app and rate them. The app can then predict whether or not you are going to like other labels you scan. The number of wines you will rate the better result it is going to show.
- Vivino: This is also one of the best wine apps which are free for iPhone and Android but a premium version may cost around $ 4.99 a month. It also has a wine explorer feature so that you are able to search the huge database of more than 8 million labels. It also gives you the direct links to a retailer on the page so that it becomes easier for you to make a purchase. It has an amazing feature where you can scan a restaurant wine list text and the app is going to take out the ratings for the particular wine.
- Omnipair: This app was launched in London. It uses algorithms that recommend just the perfect wine on a restaurant list and matches whatever the food you and your friends are having at that time, isn’t it amazing? It checks from over 4000 wine list with food and wine database and understands, remembers and customizes special recommendations that will be according to your personal taste. Right now this app is available only in London.
- Wine-searcher: This app is one of the most useful and best wine apps. It tracks numerous merchants so becomes the best app to go to when navigating from where to buy a bottle.
So these were the best wine apps in 2018.
There are many marketing consultants and consultancies out there. It is an extremely concentrated market and to be able to standout can become a point of bother for most people. There are some blatant errors that marketing consultants make and these errors can cost them a lot of revenue. Here in this article, we have looked some of the major shortcomings of marketing consultants and how there are simple ways to overcome these pitfalls.
1. All in the name
Most marketing consultancies make the biggest error by naming themselves with the names of the founding partners. It is common practice, but the target audience has no clue what the company does, unless they research in-depth about the company. Ensure that your company has a name that speaks about some deliverable result or practice that you are an expert at. Say for example, if you use AI to assist you in your marketing efforts; then ensure that the company has the word AI in its name in some fashion.
So you have decided to go ahead with the names of the founding partners for your firm, but you still want to capture the target audience. What you can do, is to have a great headline that talks about what you do. So if we take the same example, you can have a headline that says “Marketing innovation powered by AI”; this way people who come across your service, will have a rough idea about the work you do. There is no point having a detailed section on what you do in a tab when you can capture your customers the minute they open your website.
Most marketing consultants believe that potential customers need to be pampered; this makes the marketing consultant steer clear of FUDs when speaking to customer. FUD is an abbreviation for fear, uncertainty and doubt; these are necessary evils that need to be spoken about when interacting with a customer. You shouldn’t be giving the image that the work you do will guarantee 100% results; no methodology is that perfect. By telling them that these are the stumbling blocks and this is how you are going to overcome them is a smart move to make. For starters, you are making sure that the customer understands the hurdles that lie ahead and secondly, you are not going to be promising an unachievable target to them either.
There are two ways to approach marketing; one is to have an in-house marketing department that can handle all your marketing needs and the second ways is to hire a marketing consultancy or consultant. A marketing consultancy will work in tandem with your marketing department or will work independent depending on the structure of the organization. So is it beneficial to hire a marketing consultancy or consultant? The answer is a big fat YES. Here in this article, we have looked at some of the major advantages of hiring a marketing consultancy.
A reputed marketing consultancy will have the right amount of experience to take your product or service to new heights. For them to establish themselves as big players, they would have to be a firm that has been around the block long enough. So say for example, you want to run a social media campaign; a good marketing consultancy will have the know-how on how to go about it through their experience of running similar campaigns over the years.
An in-house marketing department knows what the company needs and where it needs to be, but they still do have a cushion that prevents them from being on-edge. But a marketing consultancy on the other hand knows that if they don’t deliver, they will be sacked. That kind of pressure leads to a marketing consultancy taking the whole process much more seriously than an in-house marketing department.
Usually an in-house marketing department will know the basics of different marketing methodologies, but won’t be experts in just one field. A marketing consultancy can bring in people with a specific expertise to handle that particular need. A marketing consultancy will have the right mix of expertise and experience to take things over the line. So if you have the budget to hire a marketing consultancy; go ahead with it, because in the long run they will cost far lesser than having to train an in-house marketing department.
4. Case studies
So if you have narrowed down on two or three marketing consultancies to choose from then it is time to pick the one firm that is going to transform your company. So to make that decisions; look at each of the firm and see if they have published case studies that highlight their skills and achievements. You should at least get in touch with previous clients, if case studies are unavailable.
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